MARKETING & COMMUNICATIONS COORDINATOR

DEPARTMENT: Marketing & Membership

REPORTS TO: Marketing & Membership Manager

TYPE: Full-time, Non-Exempt

ABOUT THE CHAMBER: The North Central Massachusetts Chamber of Commerce is a dynamic membership-based, volunteer-led organization focused on advancing North Central Massachusetts. The Chamber has nearly 650 member firms that employ over 45,000 people in twenty-seven communities located in the region. The Chamber has been recognized among the top chambers of commerce in the country for its impact and operations. Among its many honors, the Chamber is 5-star accredited and was the recipient of the prestigious National Chamber of the Year award in 2023, the first chamber in New England to receive the honor. Our small, collaborative team is building new systems for how we serve members, and this is an exciting time to join.

POSITION OVERVIEW: The Marketing & Communications Coordinator helps tell the story of North Central Massachusetts to two audiences: the businesses that make up the Chamber, and the visitors the region attracts through Visit North Central Massachusetts. Working under the direction of the Marketing & Membership Manager, this role handles the day-to-day production work that keeps the Chamber’s channels current, consistent, and on brand, including content creation, website updates, graphic design, social media, and email.

This is an entry-level role, or a step up from entry level, well suited to someone who is creative, detail-oriented, and comfortable keeping many projects moving at once. The Coordinator gains hands-on experience across the full marketing mix as part of a team that includes the Membership Development Coordinator and the Member Services Coordinator.

OUR CORE VALUES

The Chamber hires for alignment with its core values as much as for skills and experience. We advance the economy of North Central Massachusetts and strengthen its quality of place by connecting businesses, people, and ideas. In this role, our values look like this:

• Integrity: Produces accurate, honest content and meets every deadline and commitment
• Excellence: Delivers polished, on-brand, error-free work across every channel
• Focus: Keeps projects on schedule and uses analytics to measure and improve results
• Catalytic Leadership: Uses storytelling to connect businesses, people, and ideas across the region
• Inclusion: Reflects the region’s diverse people, businesses, and communities in the content we create
• Innovation: Brings fresh ideas, formats, and platforms to how the Chamber and the region are promoted

SOCIAL MEDIA & CONTENT

• Create, schedule, and post content across Chamber and Visit North Central Massachusetts social media channels, following the Chamber’s brand and social media voice guidelines
• Capture photos and short-form video at Chamber events, member businesses, and around the region
• Promote member businesses, member news, and Chamber events and programs
• Help maintain the marketing content calendar across channels
• Monitor channels and respond to or route comments and messages as appropriate

WEBSITE & EMAIL COMMUNICATIONS

• Update and maintain content on northcentralmass.com and visitnorthcentral.com, including events, news, member information, and visitor content
• Write, build, and send email newsletters and member announcements
• Place member advertisements and other benefit-related content on Chamber digital channels in coordination with the Member Services Coordinator
• Help keep website content accurate, current, and accessible

GRAPHIC DESIGN & PUBLICATIONS

• Design graphics for social media, email, web, event promotion, and print using Chamber brand standards
• Support print and digital publications, including the quarterly Chamber Report and visitor guides
• Design promotional materials and assist with member advertisements as directed
• Help maintain the Chamber’s photo library and brand assets

ANALYTICS, VENDOR & PROJECT SUPPORT

• Track campaign performance and prepare basic analytics reports for the Marketing & Membership Manager
• Help coordinate with outside vendors, printers, partners, and media
• Support membership recruitment and retention campaigns in coordination with the Membership Development Coordinator and Member Services Coordinator
• Help promote Events & Programs offerings, with requests prioritized through the Marketing & Membership Manager
• Assist the Member Services Coordinator with member-facing content, such as welcome posts, member spotlights, and member ads, as needed
• Complete other marketing projects as assigned by the Marketing & Membership Manager

CROSS-DEPARTMENTAL COLLABORATION

This role works within a team-based system and supports communications across the organization. Primary working relationships include the Marketing & Membership Manager, Membership Development Coordinator, Member Services Coordinator, Events & Programs, Public Affairs, and Visit North Central Massachusetts partners.

QUALIFICATIONS

Required

• Degree in marketing, communications, journalism, graphic design, or a related field, or equivalent experience
• Strong writing and editing skills with an eye for detail
• Experience with a content management system (such as WordPress) and email marketing platforms (such as Constant Contact)
• Working knowledge of major social media platforms and what performs on each
• Experience with Canva or similar design tools
• Ability to manage multiple projects and deadlines at once
• Proficiency in Microsoft Office
• Demonstrated alignment with the Chamber’s core values (Integrity, Excellence, Focus, Catalytic Leadership, Inclusion, and Innovation) and commitment to the mission of the North Central Massachusetts Chamber of Commerce and its affiliate organizations

Preferred

• Short-form video shooting and editing
• Experience with Adobe Creative Cloud (InDesign, Photoshop, or Illustrator)
• Familiarity with web and social analytics tools, such as Google Analytics or Meta Business Suite
• Interest in tourism, hospitality, or local business
• Bilingual in English and Spanish (written and spoken)

CORE COMPETENCIES

Writing & editing • Visual design • Social media • Content production • Project coordination • Attention to detail • Brand consistency • Team collaboration

PHYSICAL REQUIREMENTS

• Minimal physical effort is required to perform functions in office conditions
• The employee is required to speak, hear, and use hands to operate normal office equipment
• Vision requirements include the ability to read and analyze documents and use a computer
• Occasionally required to lift or carry objects weighing up to 10 pounds; seldom lifts objects weighing up to 30 pounds
• May require outside office visits to events, member businesses, and locations around the region to capture photo and video content, under various conditions

COMPENSATION

Salary: $40,000 to $50,000

GROWTH OPPORTUNITY: This position is designed for someone ready to build a career in marketing and communications. The Coordinator works within a supportive team environment with established brand standards, content calendars, and direction from the Marketing & Membership Manager. Over time, the role builds a strong portfolio and practical experience in content strategy, design, digital marketing, and destination marketing, creating a foundation for advancement in marketing, communications, or nonprofit leadership.